Soft and inviting
Chrome and steel can also be inviting, and even quite cozy. Just look at Bell with his beautifully curved shapes. Another type of wreath assortment, where the lower part of the main unit appears to float over the table top or the sink. Stylish and economical features have been incorporated into the design.
This is how Bell was created
What should the future crane look like? What features are needed? These were some of the questions we asked – both to the Danish consumers and to ourselves. A design day, choice of concepts and a presentation to a focus group gave us the answers. We called the design concept of the cozy chrome ( cozy chrome) and the result was Bell.
Our own designer, Jakob Jensen, says:
“The idea behind Bell was to take something cold and hard and turn it into something soft and round. And then to make it natural and inviting. In addition, Bell was designed with fewer gradients and openings, making it extremely easy to clean. “